A right-wing media ecosystem fueled by resentment and anger is capturing millions of minds with a steady stream of alternate realities, stoking division, and delivering a daily narrative designed to reinforce grievance and distrust.
Social media is becoming an even more integral part of daily life, particularly for younger generations, as highlighted by Pew Research. While extremist platforms like Rumble remain smaller than giants like YouTube, they still attract millions of followers, spreading a wide array of conspiracy theories and disinformation.
Driven by a core message of fear and anxiety, these “hate entrepreneurs” pin blame for personal and collective challenges on a shifting cast of internal and external enemies, further exacerbating divisions.
Doom prophecies have long been a typical playbook of cults and populist political leaders.
It appears that once a person has invested huge time and energy resources in a particular belief, it becomes part of their identity. Even the best argument or scientific study will not dissuade the person from adopting a different perspective. They become locked in a particular mindset. Different perspectives or beliefs are radically rejected and some even turn to violent behavior to defend their mindset.
During medieval times when the black plague decimated much of the European population, rumor and superstition spread just as fast. A rumor that the Jews were responsible for the plague by poisoning water wells led to a mass pogrom in the French city of Strasbourg. About 2,000 Jews were burned alive on a platform constructed in a Jewish cemetery on Valentine’s Day in 1349.
Leon Festinger, a social psychologist, made groundbreaking contributions in the 1950s to understanding belief systems. He based much of his findings on studying a cult led by Dorothy Martin (alias Marian Keech), who claimed to receive messages from extraterrestrial beings about a catastrophic flood that would destroy the Earth on a specific date.

In some of his key findings he found that members of the cult were so committed to their belief that they abandoned jobs, loved ones and possessions in preparation for the flood. When the prophecy failed, instead of abandoning their belief, the cult members rationalized the failure by claiming that their prayers had “saved the world.”
Festinger found that cognitive dissonance was highest among those who had made the most significant personal sacrifices for the cult, doubling down on their belief and reinforcing their fanaticism.
In a digital world it becomes far easier for cults and extremist groups to maintain cohesion by withdrawing into information silos that cement beliefs such as:
- Climate change denial
- Vaccines are a conspiracy by the pharmaceutical industry
- The “chemtrails” conspiracy theory posits that the condensation trails left by aircraft—are chemicals intentionally sprayed into the atmosphere for nefarious purposes. The rumor has persisted since the early 1990s despite the lack of clear scientific evidence.
Fixed belief and fanaticism ultimately creates a toxic emotional state, blending fear, anxiety, and anger. It fosters dehumanization, deepens political polarization, and fractures social cohesion.
On a personal level, it becomes a significant barrier to self-growth and spiritual evolution. In a rapidly changing world, adapting is essential for survival. Clinging to rigid beliefs not only limits personal transformation but also blinds you to the new opportunities and possibilities the universe continually offers.
Reino Gevers – Author – Mentor – Speaker
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